In the 2015, Jay Sensi won the Non-Collegiate Division of the 13th Annual tecBRIDGE Business Plan Competition with My College Roomie. MCR is a software platform designed to help college students find and select compatible roommates.
Today, MCR is used by over fifty colleges nationwide including Ohio University and Oregon State University as well as Pennsylvania schools Duquesne, East Stroudsburg, Kutztown, Slippery Rock, Shippensburg and West Chester.
Next month Jay will launch a new software platform, Guardian Case Management, to help schools navigate student case management challenges including Academic Integrity, Title IX and Behavioral Intervention. Both My College Roomie and Guardian Case Management will be marketed under a new Campus Kaizen brand.
Here are three questions we asked Jay:
What advice would you have for an aspiring entrepreneur just starting out?
Don’t build a product assuming you know what people want and then expect them to buy it. Start by asking people what they want and need, and then go build it. Using a “voice of the customer” approach will save you a lot of money starting up, will significantly speed up initial sales, and will also show potential customers that you care about what they think.
What has been the most rewarding part of starting your businesses?
When my clients call or email out of the blue to relay a story about how My College Roomie helped their students find amazing friends and roommates. Knowing that something I created is helping more than 100,000 students annually find and select compatible people to live with, and that they’re satisfied with their choices, is truly fulfilling.
What was the most important lesson you have learned on your entrepreneurial journey?
Client retention is incredibly more important than client acquisition. Allocating time and attention to ensuring that current customers are happy and satisfied will do more for company growth than focusing on acquiring new customer ever will.
Campus Kaizen is located in the Scranton Enterprise Center. Stop by and congratulate Jay on the software and upcoming birth of their second child this Fall.